What is the Betterlane Score?
The Betterlane Score is a number from 0 to 100 that says how well a local business answers the customers who try to reach it. Betterlane’s free AI audit works it out from six checks: three read from the business’s public website and Google’s speed data, and three from yes-or-no questions the owner answers.
Type your website to get yours. It takes about a minute and is free.
Built only from what your public website says, plus Google’s public page-speed test. The preview is not live, and not connected to your phone or calendar. We see the website you type, your three answers and, if you leave it, your email; nothing else.
What counts, and for how much
| Check | Points | Where it comes from | What earns the points |
|---|---|---|---|
| Missed calls | 25 | The opening hours and phone number on the site | The site says someone answers around the clock |
| Slow replies | 25 | How the home page offers to reach the business | WhatsApp or a chat is offered, and a form is not the main way |
| Searching for info | 15 | A yes-or-no question | The team does not lose time looking for files, prices or past answers |
| Busywork | 15 | A yes-or-no question | The team does not copy the same information between tools by hand |
| Admin instead of selling | 15 | A yes-or-no question | The team does not research leads or write proposals by hand |
| Website: speed | 10 | Google’s data for the page on a phone | The main content shows within 3 seconds |
| Website: next step | 10 | The home page | It has a clear next step: a call, WhatsApp, booking link or form |
How the points become a score
The score is the points earned divided by the points that could be checked, times 100, rounded.
A check that could not be made is left out of both numbers. A site that publishes no opening hours, for example, is scored on the rest, and the report says “based on 5 of 6 checks”. With fewer than 3 checks there is no score.
The report also gives a letter: A from 85, B from 70, C from 55, D from 40, and E below 40.
An example
A fictional dental clinic’s site, built by us as an example: open Monday to Friday from 9 to 5, a phone number, a contact form, and a page that shows in 0.8 seconds.
It earns the two website checks (10 and 10) and one of the three questions (15). It earns nothing for missed calls, because it is closed 128 of the 168 hours in a week, nothing for replies, because a form is the only way to write, and nothing for the two questions answered “yes”. That is 35 of 115 points, a score of 30.
What a typical score is
We scored 607 local business websites from 7 to 8 October 2026. The middle score was 29 out of 100.
That figure counts only what each website shows, since nobody answered the three questions for those sites. Your own score also counts your answers.
What the score does not tell you
- It reads your public website only, the pages any visitor sees. It is not connected to your phone, your WhatsApp, your calendar or your inbox.
- Closed hours come from the hours your site publishes. If the site lists none, that check says so instead of guessing.
- It is not an SEO audit or a security scan: it does not look at keywords, backlinks or vulnerabilities.
- Three of the five gaps come from your own yes-or-no answers, so they are as accurate as the answers.
Questions
Is a low score bad?
It is common: the middle score of the 607 sites we scored was 29. It shows where customers can slip away, not how good the business is.
Why does a business that closes at night lose all the points for missed calls?
Because the check asks one thing: is there an hour in the week when a customer who calls reaches nobody? It is strict on purpose, and the report shows the hours counted.
Can I raise my score?
Yes. Each check says what it found on your site, so you can see what would change it: WhatsApp or a chat on the home page, a faster page, a clear next step.
Who made the Betterlane Score?
Betterlane, for its free AI audit. It is our own measure, not an industry standard.
Did it have another name?
Yes. Until 12 October 2026 the report called it the Front Desk Score. The checks and the points are the same.