Explain what you offer
Give each important service a clear place and a useful next step.
Services/Business websites
Show what you do. Make it easy to enquire.
Present your services, show relevant work and make it easy to send an enquiry. Build a responsive website that connects the visitor’s next action to your operation.
Discuss your projectA 15-minute conversation about your workflow, your tools and where to start.Explore the workflow
How it helps your team.
Make enquiries easier
Use forms and contact paths that collect the agreed details.
Support day-to-day upkeep
Hand over the content structure and the agreed editing process.
Published customer experiment · A/B testVodafone
8%
More sales in a page-performance A/B test
Vodafone’s case describes higher sales after improving the loading performance of a landing page, comparing the versions in an A/B test.
A result tied to that page-speed experiment. It is not evidence that every new website or visual redesign increases sales by the same amount.
web.dev · Vodafone17 March 2021 · Accessed 2026-09-24A finding from another organization. This is not a Betterlane result or a guarantee for your project.HOW IT WORKS
From a visitor’s first impression to an enquiry.
A fictional example to make the workflow tangible. The interface illustrates the process; it is not a live demonstration.
- 01
A visitor explores
A fictional property business presents its offering and relevant information.
- 02
The visitor makes an enquiry
A focused form captures the request and contact details.
- 03
The team receives the request
The message reaches the agreed inbox or compatible system for follow-up.
WHAT YOU RECEIVE
What your team receives.
Access, costs and acceptance criteria are agreed before implementation.
Included in delivery
- An agreed sitemap and responsive page designs
- Implementation with supplied or approved content
- Contact/form connections and basic page metadata
- Browser checks, deployment handover and editing guidance
How we check the delivery
Check approved content, navigation, forms, keyboard access and responsive layouts. Confirm that test enquiries reach the correct destination and error states explain how to try again.
What does a small business website need to be found by Google and ChatGPT?
A small business website needs to let search and AI crawlers in, list its pages in a sitemap, describe the business in structured data, and answer buyers’ questions in plain text on the page. It should also be verified in Google Search Console and Bing Webmaster Tools, which are free. None of this guarantees a ranking or a citation; it removes the reasons a site gets skipped.
LET’S TALK
Let’s talk about your project.
Let’s understand where work repeats and design a workflow that helps your team.
Bring an example of the task, the tools you use and what you would like to improve.
Let’s discuss your projectWe discuss the result you need and define the next step.
Rather not book a time?
Leave an email or WhatsApp number and I answer you myself. It is optional and it books nothing.
YOUR QUESTIONS