Reduce repeated research
Bring business information into one structured view so the team spends less time revisiting the same sources.
Services/Prospect research and CRM enrichment
Give sales a researched list they can work with.
Turn your targeting criteria into sourced business records. We research, organize, deduplicate and validate the information before handing it over in a spreadsheet or your CRM.
Discuss your projectA 15-minute conversation about your workflow, your tools and where to start.Explore the workflow
Less repetition. More room for your team.
Make records easier to trust
Keep source references and distinguish verified information from missing or uncertain fields.
Keep the CRM usable
Match existing records and agree field mapping before importing, reducing duplicate and inconsistent entries.
Vendor-published customer caseMistral AI
2 weeks
For account mapping, versus an estimated two months
In Clay’s customer case, Mistral’s team reported completing its account-mapping project in two weeks instead of the two months it estimated the work would normally take.
The comparison is the customer’s estimate, not a measured control group or a delivery forecast. Researched account fit does not establish buying intent.
Clay · Mistral AIPublication date not stated · Accessed 2026-09-24A finding from another organization. This is not a Betterlane result or a guarantee for your project.HOW IT WORKS
From targeting criteria to sourced business records.
A fictional example to make the workflow tangible. The interface illustrates the process; it is not a live demonstration.
- 01
Define the right businesses
Agree the market, business criteria, required fields and sources to use.
- 02
Research and validate
Collect business information, retain sources, remove duplicates and mark anything unconfirmed.
- 03
Hand over useful records
Deliver the agreed fields in a spreadsheet or compatible CRM, with gaps and review notes visible.
WHAT YOU RECEIVE
A workflow your team can operate.
Access, costs and acceptance criteria are agreed before implementation.
Included in delivery
- Agreed targeting criteria, fields and source requirements
- Sourced business records with unknown information marked
- Deduplication and validation against the agreed rules
- A spreadsheet or compatible CRM handoff with field mapping and review notes
How we check the delivery
We review a sample against the agreed targeting criteria and sources, check duplicates and required fields, and verify the export or CRM mapping. Research identifies possible fit; it does not establish buying intent.
How do you build a sourced lead list without buying one?
Write down exactly which businesses qualify, pull them from a public listing such as Google Maps, then visit each business's own website for the details you need. Record where every value came from, mark what you could not find, and remove duplicates before anyone uses the list. The result is smaller than a bought list, but every row can be checked.
LET’S TALK
Let’s talk about your project.
Let’s understand where work repeats and design a workflow that helps your team.
Bring an example of the task, the tools you use and what you would like to improve.
Let’s discuss your projectWe discuss the result you need and define the next step.
Rather not book a time?
Leave an email or WhatsApp number and I answer you myself. It is optional and it books nothing.
YOUR QUESTIONS