Let’s talk
COMPARE

Betterlane vs Kommo: an alternative to Kommo for clinics that want the assistant built for them

Updated Oct 7, 2026

Kommo is a CRM with a sales pipeline: WhatsApp conversations become leads that move through stages, answered by Salesbot flows and AI agents your team, or a partner you hire, builds, priced per user. Betterlane builds and runs the assistant for the clinic: it is set up to answer only from the clinic’s approved facts, and tested on that before it goes live; it checks the calendar before offering a time, and hands anything clinical or unusual to reception with a summary. Choose Kommo when you also want a sales pipeline in the same tool, your team or a partner will build the Salesbot flows, and its AI booking on the Pro plan, in Kommo’s own calendar, fits how you book.

Kommo is billed per user for six months or more; its AI appointment booking is on the Pro and Enterprise plans. Meta charges WhatsApp messages separately either way, and the number should stay in the clinic’s Meta business account.

How you start

We build first. You pay only if it works.

Many agencies ask for a setup fee before you have seen anything. We do it the other way round: your first assistant is built free in a week and answers your real customers before you pay a thing.

  1. Agreed in writing

    What it answers, what it never says and when it hands over to your team.

  2. Live in a week, at our cost

    On your own number and accounts, built and run by us.

  3. Your call on day 10

    Keep it, month to month, at a price you knew from day 1. Or don’t: if it missed what we agreed, you pay nothing.

After you say yes

  1. Day 1 starts when your intake is back and the booking step is checked. If that slips, the date moves and we tell you the same day.

  2. On day 6 we go through the agreed scope with you, line by line, on a 15-minute video call. A line that fails is fixed and checked again.

  3. If it does not do what we agreed by day 10, it is switched off and you owe nothing.

  4. Payment starts only if it does what was agreed and you choose to keep it running: monthly from day 8, at an amount you know before day 1. Month to month: if you stop, it is switched off.

  5. The monthly covers hosting and usage; us reading the conversations and fixing wrong answers and bugs; changes to your hours, services and staff within 2 business days; help by email or WhatsApp within 1 business day, the same day if something is broken (business days are Monday to Friday, Dubai time, and planned absences are told to you in advance); and a short note each month. Meta’s WhatsApp fees, if any, are billed on your own Meta account.

Check it yourself

In our own test on 2 Oct 2026, we sent messages we wrote (opening hours, then a listed treatment next week in the morning) to 60 previews built from clinics’ public websites: all 60 answered with no failed or empty reply, the 48 with published hours offered two times inside them and booked the one our script picked on a test calendar, and the other 12 took a request for the team. A vaguer “first consultation” request first got times in 9 of 48; after a rule change, 46 of 48 offered times and booked. These are previews, not clinics’ live systems.

Where the data goes, in short: the assistant and its database run in the region closest to your customers (São Paulo for the Americas; London or Frankfurt for the UK, Europe or the Gulf, set up before day 1); replies are written by OpenAI’s model through Vercel’s AI Gateway with zero data retention, in US data centres, or EU ones for Europe; we do not publish a standard data processing agreement yet. If your customers’ data has to stay in one country, check this before anything else.

Betterlane and Kommo side by side

BetterlaneKommo
What it isAn agency: we build and run the assistant for the businessSubscription software priced per user, with a sales pipeline, a no-code Salesbot and AI agents1
Who builds and changes itBetterlane builds and changes it; the business approves the answers and the rulesYour team in the software, or a partner you hire
What it answers fromThe facts the business approves, agreed before we build; anything outside them is handed to a person with a summary, and we test that before it goes liveSalesbot flows, and an AI agent (Advanced, Pro, Enterprise) that "can only reply using sources" your team adds: website URLs, PDF or DOC files, text3
BookingWhere the calendar is connected, it checks it before offering a time; otherwise it records the request for the team to confirmBuilt-in Bookings calendar; on Pro and the new Enterprise its AI agent checks availability, books, reschedules and cancels there. With Google Calendar, the agent sends your booking-page link45
WhatsApp numberThe business’s own WhatsApp number and Meta account, through Meta’s official Cloud API1 WhatsApp number on Base plus 1 per user; unlimited on Pro1
How it is pricedWe build first, and the business pays only if it works: its first assistant is built free in a week, against a scope and tests agreed before we start; if it does not do what was scoped, the business pays nothing. Running it after that is agreed before we start.US$25 (Base) to US$45 (Pro) per user a month, billed for 6 months or more1
Where it runsOn Betterlane’s server; the business keeps its number, Meta account, calendar and factsIn Kommo’s software

When each one is the better choice

  • Kommo when you also want a sales pipeline in the same tool, your team or a partner will build the Salesbot flows, and its AI booking on the Pro plan, in Kommo’s own calendar, fits how you book.
  • Betterlane when the clinic does not need a sales pipeline in the same tool and wants the assistant built and kept up for it, instead of configuring Salesbot flows itself.

What Kommo and Meta state

From Kommo’s own page, read on 30 September 2026, in US dollars, and Meta’s rate card. Betterlane publishes no price: it builds your first assistant free, and you pay only if it works; running it afterwards is agreed before we start.

ItemWhat they stateSource
Kommo Base / Advanced / Pro (not Enterprise)US$25 / US$35 / US$45 per user a month, billed for 6 months or moreKommo, PricingRead on Sep 30, 2026
Meta, WhatsApp messagesMeta’s list price per delivered message, by the recipient’s country and the message category; ask each provider whether it is passed on or includedMeta for Developers, Pricing on the WhatsApp Business PlatformRead on Oct 1, 2026

What we ran into on our own demo clinic

From Betterlane’s own fictional demo clinic on a Meta test number, September 2026. Not a client system.

  • Replies failed with error 131030 because Brazilian numbers reached the webhook without the ninth digit; the reply step had to add it back. Details like this decide whether patients get an answer at all.

Questions

Is Betterlane a Kommo alternative?

For the WhatsApp assistant itself, yes, when the clinic wants it built and run for it. Kommo also brings a sales pipeline, which Betterlane does not replace.

Does a clinic need a CRM?

A CRM helps when a team tracks enquiries and follow-ups over time, such as treatment plans. For answering questions and booking, a calendar and a note to reception can be enough; a clinic that already uses a CRM can receive the assistant’s notes there where the CRM accepts them.

Can the assistant work with Kommo?

When Kommo can receive the conversations or leads the assistant hands over, yes; that is checked in the scope before we start.

Who owns the WhatsApp number?

The clinic, in both cases: the number sits in the clinic’s Meta business account.

Sources

Want to see an assistant on a clinic’s own WhatsApp?

Book a call