Betterlane vs Kenlo’s LYA: an alternative to LYA for agencies on another CRM or a spreadsheet
If the agency already runs on Kenlo, LYA is the natural choice: according to Kenlo, it answers the first WhatsApp contact, qualifies what the person is looking for and hands the conversation to an agent inside the CRM, with the history. Betterlane fits better when the agency uses another CRM or a spreadsheet, needs the assistant to offer viewing times from the agent’s calendar (LYA’s page does not mention booking), or wants to set every answer and rule.
Either way, the WhatsApp number and the lead data should stay the agency’s, and negotiation stays with the agent.
The price, in writing first
The price is given on the 20-minute call and agreed in writing before we start, together with what the assistant must do. Month to month.
Check it yourself
The assistant’s code is covered by 72 automated tests, which run before any change goes live; all 72 passed on 7 Oct 2026.
Where the data goes, in short: the assistant and its database run in the region closest to your customers (São Paulo for the Americas; London or Frankfurt for the UK, Europe or the Gulf, set up before day 1); replies are written by OpenAI’s model through Vercel’s AI Gateway with zero data retention, in US data centres, or EU ones for Europe; we do not publish a standard data processing agreement yet. If your customers’ data has to stay in one country, check this before anything else.
Betterlane and LYA side by side
| Betterlane | LYA (Kenlo) | |
|---|---|---|
| What it is | An agency: we build and run the assistant for the business | Kenlo’s artificial intelligence "created for the real estate market" (translated)1 |
| On WhatsApp | Answers when no agent does, asks buy or rent, neighborhood and budget, and hands over to an agent with a summary; never confirms a property, its availability or its price | Answers the first contact, qualifies, and hands the conversation to an agent inside the CRM with the full history (Kenlo)1 |
| Viewings | Offers a viewing time; the agent confirms with the client | Not stated on LYA’s page |
| CRM | The CRM the agency already uses, when it can be connected; or a spreadsheet | Inside Kenlo: LYA SDR "is always bought together with LYA Omnichannel" (translated)1 |
| WhatsApp number | The business’s own WhatsApp number and Meta account, through Meta’s official Cloud API | The agency uses a single WhatsApp number (Kenlo)1 |
| Who negotiates | The agent | The agent: "negotiation and the relationship stay with the agent" (translated)1 |
| How it is priced | The price is given on the 20-minute call and agreed in writing before we start | Not stated on LYA’s page (there is a separate plans and pricing page)1 |
When each one is the better choice
- LYA when the agency is already on Kenlo, wants everything in one place, and a first answer with qualification solves the problem.
- Betterlane when the agency uses another CRM or a spreadsheet, wants viewing times offered from each agent’s calendar with the agent confirming, or wants a workflow built around answers and handover rules it agrees with us.
What Kenlo and Meta state
From Kenlo’s own pages (30 Sep 2026) and Meta’s rate card (1 Oct 2026). Betterlane publishes no price: it is given on the 20-minute call and agreed in writing before we start. Ask each option whether Meta’s charges are passed on or included.
| Item | What they state | Source |
|---|---|---|
| Kenlo, who uses it | "8.500+ imobiliárias" (8,500+ agencies), per Kenlo’s home page | Kenlo, página inicialRead on Sep 30, 2026 |
| LYA, price | Not stated on LYA’s page | Kenlo, LYARead on Sep 30, 2026 |
| Meta, reply within 24 hours (service message), prospect in Brazil | US$0.0068 per delivered message from 1 Oct 2026, after the first 1,000 a month on each WhatsApp number, which are free | Meta for Developers, Pricing on the WhatsApp Business PlatformRead on Oct 1, 2026 |
Questions
Is Betterlane an alternative to LYA?
For an agency on another CRM, that needs viewings in the agent’s calendar or wants control over every answer, yes. For an agency already on Kenlo that wants everything in one place, LYA is the natural choice.
Does LYA work without Kenlo’s CRM?
According to Kenlo, LYA SDR is always bought together with LYA Omnichannel, which centralises conversations in the CRM; Omnichannel can be bought alone. The page does not say whether LYA SDR works with another CRM.
Can we keep the number already on our listings?
With Betterlane, in most cases yes, through Meta’s Cloud API, after checking the number can move without interrupting today’s service. Kenlo says the agency uses a single WhatsApp number.
Sources
- 1. Kenlo, LYA · Read on Sep 30, 2026
- 2. Kenlo, página inicial · Read on Sep 30, 2026
- 3. Meta for Developers, Pricing on the WhatsApp Business Platform · Read on Oct 1, 2026
Related
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