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Betterlane vs Kenlo’s LYA: an alternative to LYA for agencies on another CRM or that want viewings booked

Updated Sep 30, 2026

If the agency already runs on Kenlo, LYA is the natural choice: according to Kenlo, it answers the first WhatsApp contact, qualifies what the person is looking for and hands the conversation to an agent inside the CRM, with the history. Betterlane fits better when the agency uses another CRM or a spreadsheet, needs the assistant to offer viewing times from the agent’s calendar (LYA’s page does not mention booking), or wants to set every answer and rule.

Either way, the WhatsApp number and the lead data should stay the agency’s, and negotiation stays with the agent.

Betterlane and LYA side by side

BetterlaneLYA (Kenlo)
What it isAn agency: we build and run the assistant for the businessKenlo’s artificial intelligence "created for the real estate market" (translated)
On WhatsAppAnswers from the agency’s own listings, asks the questions it chooses and hands over to an agent with a summaryAnswers the first contact, qualifies, and hands the conversation to an agent inside the CRM with the full history (Kenlo)
ViewingsOffers times from the agent’s calendar and confirms one, or only records the requestNot stated on LYA’s page
CRMThe CRM the agency already uses, when it can be connected; or a spreadsheetInside Kenlo: LYA SDR "is always bought together with LYA Omnichannel" (translated)
WhatsApp numberThe business’s own WhatsApp number and Meta account, through Meta’s official Cloud APIThe agency uses a single WhatsApp number (Kenlo)
Who negotiatesThe agentThe agent: "negotiation and the relationship stay with the agent" (translated)
How it is pricedThe first flow is built free in ten days; if it does not do what was scoped, the business pays nothing. Running it after that is agreed before we start.Not stated on LYA’s page (there is a separate plans and pricing page)

When each one is the better choice

  • LYA when the agency is already on Kenlo, wants everything in one place, and a first answer with qualification solves the problem.
  • Betterlane when the agency uses another CRM or a spreadsheet, needs viewings booked in the agent’s calendar, or wants exact control over what the assistant may say.

What Kenlo and Meta state

From Kenlo’s own pages (30 Sep 2026) and Meta’s rate card (28 Sep 2026). Betterlane publishes no price: the first flow is built free, and running it afterwards is agreed before we start. Meta’s charges apply to any option.

ItemWhat they stateSource
Kenlo, who uses it"8.500+ imobiliárias" (8,500+ agencies), per Kenlo’s home pageKenlo, página inicialRead on Sep 30, 2026
LYA, priceNot stated on LYA’s pageKenlo, LYARead on Sep 30, 2026
Meta, reply within 24 hours (service message), prospect in BrazilUS$0.0068 per delivered message from 1 Oct 2026 (free before that)Meta for Developers, Pricing on the WhatsApp Business PlatformRead on Sep 28, 2026

Questions

Is Betterlane an alternative to LYA?

For an agency on another CRM, that needs viewings in the agent’s calendar or wants control over every answer, yes. For an agency already on Kenlo that wants everything in one place, LYA is the natural choice.

Does LYA work without Kenlo’s CRM?

According to Kenlo, LYA SDR is always bought together with LYA Omnichannel, which centralises conversations in the CRM; Omnichannel can be bought alone. The page does not say whether LYA SDR works with another CRM.

Can we keep the number already on our listings?

With Betterlane, in most cases yes, through Meta’s Cloud API, after checking the number can move without interrupting today’s service. Kenlo says the agency uses a single WhatsApp number.

Sources

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