Dental practices in London: 100% let customers book, text or chat online
We checked 35 websites of dental practices in London on 8 October 2026, drawn from Google Maps searches in the city.
Every one of the 34 sites lets a patient act without calling: book online, chat, text or WhatsApp (across the four cities, 5% of dental practices offer none of these).
100% let you book online, 9% have a chat and 47% have WhatsApp (34 home pages read).
Of the 34 sites that publish their hours, the typical one is closed 116 of the week's 168 hours.
Phone speed: only 19 of these sites have Google's real-visitor data. Across London as a whole, 14% of the sites with that data take more than 3 seconds to show their main content.
What it costs
When a patient writes and nobody answers, an appointment waits for the morning, or goes to whoever answers first.
A free fix
If the business uses WhatsApp Business, its away message answers on its own outside opening hours and says when someone will reply.
The free audit runs the same checks on your own site in about a minute and gives you your Betterlane Score.
Run the free auditDental practices in the other cities
Other businesses in London
Professional offices · Estate agents · Restaurants, cafés and bakeries · Shops · Home services and trades
How we measured
- We searched Google Maps in each city for the same six kinds of local business and checked the websites Maps lists.
- Acting without calling: an online booking link, a chat, a text (SMS) link or a WhatsApp link on the home page, read again on 19 October 2026 to add text links.
- We count a text link only when the page offers one (an sms: link or a link that says “text us”). We can’t tell from a website whether its phone number accepts texts, so a business that takes texts on its main number without saying so counts as offering no way.
- Hours: read from the site itself; the closed hours a week add up the time when no location is open.
- Speed: Google’s data from real visitors on phones (the Chrome UX Report), which exists only for sites with enough visits.
- No business is named. A figure appears only with 20 measured sites or more behind it.
- The samples do not stand for every business in a city; they show what we found on the sites we checked.
For journalists
You may use these numbers and charts with credit to Betterlane and a link to this page. To talk to Thiago Cavalcanti, who ran the study, write to thiago@betterlaneagency.com.
London chart (PNG) · All totals as CSV · The same data on Kaggle · To cite it: Zenodo, DOI 10.5281/zenodo.23325291
