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FREE · FOR ROOFING COMPANIES

Hear your roofing company answer the phone.

After a storm, every homeowner on the street calls at once, and you're on someone else's roof. Type your website, and in about a minute you can call a phone assistant built from it: it answers as your company and takes each job in order.

Built for home-service businesses: plumbing, heating and air, electrical, roofing and the like. It only knows what your website says, and it isn't connected to your phone.

The roofing calls that go to voicemail

  1. The leak after a storm

    Water is coming through the ceiling. The homeowner wants someone on the list today, and calls until a company answers.

  2. The inspection for a sale

    A realtor or a buyer needs a roof looked at before closing. They have a deadline and little patience for voicemail.

  3. The replacement quote

    The biggest job you do, and the owner is comparing companies. Being the one who answered is a start.

How it works

  1. We read your website

    Your services, the towns you cover, your hours and the work you don't do. Nothing is guessed: what your site doesn't say, it doesn't say either.

  2. You call it, like a customer would

    It answers with your business name, asks what the job is and where, takes a name and a number, and never gives a price or promises a time.

  3. If you like it, we set it up for real

    On the calls you miss, with your own questions and hours. You try it on real calls first, and only pay if it does what we agree.

Hear a sample call

How a call goes, written out. The business, the caller and the address are made up.

  1. Phone assistantThanks for calling Summit Roofing. How can we help?
  2. CallerWe lost some shingles in the storm last night and there's a stain on the ceiling.
  3. Phone assistantSorry to hear that. What's the address of the property?
  4. Caller7 Harbor View Road, Sarasota.
  5. Phone assistantThat's 7 Harbor View Road, Sarasota. When are you hoping to have it looked at?
  6. CallerThis week. Do you work with insurance claims?
  7. Phone assistantThe team will go through that with you when they call. Are you the homeowner?
  8. CallerYes.
  9. Phone assistantCan I take your name and the best number to reach you?
  10. CallerAna Torres, 941 555 0176.
  11. Phone assistantThat's 941, 555, 0176. Thank you, Ana. I'll pass this to the team, and they'll get back to you to set up a time to look at the site.

What it handles, and what it hands to you

It handles

  • Answers with your business name, any time the call reaches it
  • Says which services you do and which you don't, from your website
  • Checks the town against the towns you cover
  • Asks what the job is, where, and when they hope to start
  • Takes a name and a callback number, and reads them back

It hands to your team

  • A danger, like a gas smell, sparks or water near wiring: safety words first, then a message to your team
  • Anyone asking for a price, a date or an arrival time: it never gives one
  • Complaints, bills and payments
  • Callers who ask for the owner or a person
  • Large commercial or town jobs

Why owners answer every call

  • 69% of callers who reached voicemail hung up without leaving a message. Moneypenny Small Business Call Report, Nov 2016 · vendor. A receptionist service's survey and call data, 2016.
  • 72% of US consumers say they would choose the business that responds first. Moneypenny, Apr 2026 · vendor. 2,000 US consumers; what people say, not what they did.
  • 7× Firms that replied to a lead within an hour were about 7 times as likely to qualify it as those that waited longer. Harvard Business Review, Mar 2011 · independent. Web leads at US firms, 2011.
  • Paid On Google Local Services Ads, a call you miss during business hours can now count as a lead you pay for. Google, Local Services Help, in force Oct 2026 · independent. Only for Local Services Ads advertisers.

Other organizations' published figures, not Betterlane's results, and not a promise.

Questions

What if the caller is outside our area?

It checks the town against the towns your website lists. For a town outside them, it says the team will confirm whether they can travel there, and still takes the details.

Will it promise when the crew can come?

Never. It can't see your schedule, so it never gives a date or an arrival time. Your team calls back with that.

Can it answer questions about insurance or financing?

Only what your website says. Anything else goes to your team in the summary.

Is it connected to my phone?

No. It's a first version you call from your browser. Nothing reaches your customers, and nothing gets booked.

What does it cost?

Building and trying it costs nothing. If you want it on your real calls, we tell you the price on a short call, after you've heard it.

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