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FREE · FOR PLUMBING COMPANIES

Hear your plumbing company answer the phone.

You can't pick up with your hands in a crawl space. Type your website, and in about a minute you can call a phone assistant built from it: it answers with your company name, knows your services and towns, and takes the job.

Built for home-service businesses: plumbing, heating and air, electrical, roofing and the like. It only knows what your website says, and it isn't connected to your phone.

The plumbing calls that go to voicemail

  1. The leak at 9 pm

    A water heater lets go after dinner. The homeowner calls the first three plumbers they find, and the first one who answers gets the job.

  2. The call during a job

    You're under a sink with both hands busy. The phone rings twice and stops. By the time you call back, they've booked someone else.

  3. The quote request on a Saturday

    A bathroom remodel, a repipe, a new fixture. Not urgent, but they want to talk to someone today, and they remember who answered.

How it works

  1. We read your website

    Your services, the towns you cover, your hours and the work you don't do. Nothing is guessed: what your site doesn't say, it doesn't say either.

  2. You call it, like a customer would

    It answers with your business name, asks what the job is and where, takes a name and a number, and never gives a price or promises a time.

  3. If you like it, we set it up for real

    On the calls you miss, with your own questions and hours. You try it on real calls first, and only pay if it does what we agree.

Hear a sample call

How a call goes, written out. The business, the caller and the address are made up.

  1. Phone assistantThanks for calling Bayline Plumbing. How can we help?
  2. CallerOur kitchen drain is backed up and the dishwasher won't drain either.
  3. Phone assistantGot it. What's the address?
  4. Caller88 Cedar Lane, Clearwater.
  5. Phone assistantThat's 88 Cedar Lane, Clearwater. When are you hoping to have it looked at?
  6. CallerTomorrow if you can. Can someone come first thing?
  7. Phone assistantI can't see the schedule, but I'll pass that on. Are you the homeowner?
  8. CallerYes.
  9. Phone assistantAnd your name, and the best number to reach you?
  10. CallerMark Ellis, 727 555 0188.
  11. Phone assistantThat's 727, 555, 0188. Is a text to that number okay?
  12. CallerSure.
  13. Phone assistantThank you, Mark. I'll pass this to the team, and they'll get back to you to talk through the job and the next step.

What it handles, and what it hands to you

It handles

  • Answers with your business name, any time the call reaches it
  • Says which services you do and which you don't, from your website
  • Checks the town against the towns you cover
  • Asks what the job is, where, and when they hope to start
  • Takes a name and a callback number, and reads them back

It hands to your team

  • A danger, like a gas smell, sparks or water near wiring: safety words first, then a message to your team
  • Anyone asking for a price, a date or an arrival time: it never gives one
  • Complaints, bills and payments
  • Callers who ask for the owner or a person
  • Large commercial or town jobs

Why owners answer every call

  • 52% of calls to home-service businesses were answered by a person: 34% for HVAC, 74% for plumbing. Invoca data, via PPC Land, Oct 2026 · vendor. Averages across Invoca's customers, July 2026.
  • 69% of callers who reached voicemail hung up without leaving a message. Moneypenny Small Business Call Report, Nov 2016 · vendor. A receptionist service's survey and call data, 2016.
  • $150–$12,500 An HVAC repair runs about $150–450 and a full system replacement $5,000–12,500; a plumbing repair about $100–600. Housecall Pro, 2026 · vendor. National ranges from consumer cost guides.
  • <50% → 80% A plumbing and HVAC company's share of calls booked, after adding a voice agent. ServiceTitan case study (Riley Plumbing Heating & Air), accessed Oct 2026 · vendor case. The seller's own case; no period or call count given.

Other organizations' published figures, not Betterlane's results, and not a promise.

Questions

What does it do with a burst pipe or flooding?

It says the safety words first: make sure everyone is safe, and call 911 if anyone is in danger. Then it offers to pass a message so your team calls back. It gives no repair instructions and never says when someone can come.

Will it quote a price for a water heater or a drain?

No. It says the team will go through the price, then takes the details. Prices stay with you.

Can it tell a repair from a remodel?

It takes the job in the caller's own words and passes it on. Large commercial jobs and anything unusual go to your team with a summary.

Is it connected to my phone?

No. It's a first version you call from your browser. Nothing reaches your customers, and nothing gets booked.

What does it cost?

Building and trying it costs nothing. If you want it on your real calls, we tell you the price on a short call, after you've heard it.

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