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FREE · FOR HEATING AND AIR COMPANIES

Hear your heating and air company answer the phone.

On the first hot week of the year, the phone doesn't stop. Type your website, and in about a minute you can call a phone assistant built from it: it answers as your company, takes the job and the address, and passes it to your team.

Built for home-service businesses: plumbing, heating and air, electrical, roofing and the like. It only knows what your website says, and it isn't connected to your phone.

The heating and air calls that go to voicemail

  1. No cooling in July

    The house is getting hotter by the hour. The homeowner calls down the list until someone answers.

  2. No heat on the first cold night

    They call the evening the furnace won't start. Waiting for a callback the next morning feels long when the house is cold.

  3. The maintenance call in a busy week

    A tune-up or a new system quote. Easy work to win, and easy to lose when every line is busy with breakdowns.

How it works

  1. We read your website

    Your services, the towns you cover, your hours and the work you don't do. Nothing is guessed: what your site doesn't say, it doesn't say either.

  2. You call it, like a customer would

    It answers with your business name, asks what the job is and where, takes a name and a number, and never gives a price or promises a time.

  3. If you like it, we set it up for real

    On the calls you miss, with your own questions and hours. You try it on real calls first, and only pay if it does what we agree.

Hear a sample call

How a call goes, written out. The business, the caller and the address are made up.

  1. Phone assistantThanks for calling Coolridge Heating and Air. How can we help?
  2. CallerOur AC is running but it's blowing warm air.
  3. Phone assistantSorry about that. What's the address?
  4. Caller1402 Orchard Drive, Mesa.
  5. Phone assistantThat's 1402 Orchard Drive, Mesa. When would you like someone to look at it?
  6. CallerToday, it's ninety-five degrees in here. How much is a service call?
  7. Phone assistantI don't have prices, the team will go through that with you. Is this your home or a business?
  8. CallerMy home.
  9. Phone assistantCan I take your name and the best number to call you back?
  10. CallerPriya Shah, 480 555 0122.
  11. Phone assistantThat's 480, 555, 0122. Is a text okay too?
  12. CallerYes, please.
  13. Phone assistantThank you, Priya. I'll pass this to the team, and they'll get back to you to talk through the job and the next step.

What it handles, and what it hands to you

It handles

  • Answers with your business name, any time the call reaches it
  • Says which services you do and which you don't, from your website
  • Checks the town against the towns you cover
  • Asks what the job is, where, and when they hope to start
  • Takes a name and a callback number, and reads them back

It hands to your team

  • A danger, like a gas smell, sparks or water near wiring: safety words first, then a message to your team
  • Anyone asking for a price, a date or an arrival time: it never gives one
  • Complaints, bills and payments
  • Callers who ask for the owner or a person
  • Large commercial or town jobs

Why owners answer every call

  • 52% of calls to home-service businesses were answered by a person: 34% for HVAC, 74% for plumbing. Invoca data, via PPC Land, Oct 2026 · vendor. Averages across Invoca's customers, July 2026.
  • 47% of business calls came after hours or on weekends. AnswerConnect, Sep 2026 · vendor. An answering service's own call logs, Apr–Jun 2026.
  • $150–$12,500 An HVAC repair runs about $150–450 and a full system replacement $5,000–12,500; a plumbing repair about $100–600. Housecall Pro, 2026 · vendor. National ranges from consumer cost guides.
  • <50% → 80% A plumbing and HVAC company's share of calls booked, after adding a voice agent. ServiceTitan case study (Riley Plumbing Heating & Air), accessed Oct 2026 · vendor case. The seller's own case; no period or call count given.

Other organizations' published figures, not Betterlane's results, and not a promise.

Questions

What happens with a gas smell or a carbon monoxide alarm?

Safety first: it tells the caller to make sure everyone is safe and to call 911 if anyone is in danger. For a gas smell it adds to leave and call the gas company's emergency line; for a CO alarm, to get everyone outside. Then it offers to pass a message to your team.

Does it book the visit?

Not in this demo. It takes the job, the address, the timing and the number, and your team calls back. When we set it up for real, it can follow your own booking rules.

Can it answer questions about my maintenance plan?

Only what your website says. When we set it up for real, we add your own answers, like what the plan covers and how to sign up.

Is it connected to my phone?

No. It's a first version you call from your browser. Nothing reaches your customers, and nothing gets booked.

What does it cost?

Building and trying it costs nothing. If you want it on your real calls, we tell you the price on a short call, after you've heard it.

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