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FREE · FOR GENERAL CONTRACTORS

Hear your contracting company answer the phone.

You're on a site all day, and the calls that matter come in while you're there. Type your website, and in about a minute you can call a phone assistant built from it: it answers as your company, asks what the project is, and passes it to you with a summary.

Built for home-service businesses: plumbing, heating and air, electrical, roofing and the like. It only knows what your website says, and it isn't connected to your phone.

The contracting calls that go to voicemail

  1. The remodel inquiry at lunchtime

    A kitchen or a bathroom, planned for months. The owner calls a few contractors and starts with the ones who answer.

  2. The builder or architect with a deadline

    They need a number for a bid by Friday, and they move to the next name when nobody picks up.

  3. The repair after a storm or a leak

    Not a big job, but urgent to them, and often the start of a bigger one.

How it works

  1. We read your website

    Your services, the towns you cover, your hours and the work you don't do. Nothing is guessed: what your site doesn't say, it doesn't say either.

  2. You call it, like a customer would

    It answers with your business name, asks what the job is and where, takes a name and a number, and never gives a price or promises a time.

  3. If you like it, we set it up for real

    On the calls you miss, with your own questions and hours. You try it on real calls first, and only pay if it does what we agree.

Hear a sample call

How a call goes, written out. The business, the caller and the address are made up.

  1. Phone assistantThanks for calling Oakmont Builders. How can we help?
  2. CallerWe're thinking about redoing our kitchen and want someone to come look.
  3. Phone assistantHappy to help. Where is the property?
  4. Caller41 Maple Avenue, Scottsdale.
  5. Phone assistantThat's 41 Maple Avenue, Scottsdale. When are you hoping to start?
  6. CallerEarly next year. Roughly what does a kitchen run?
  7. Phone assistantI can't give estimates, the team will go through that on the visit. Is this your home?
  8. CallerYes, we live there.
  9. Phone assistantCan I take your name and the best number to reach you?
  10. CallerJulia Brennan, 480 555 0164.
  11. Phone assistantThat's 480, 555, 0164. Thank you, Julia. I'll pass this to the team, and they'll get back to you to set up a time to look at the site.

What it handles, and what it hands to you

It handles

  • Answers with your business name, any time the call reaches it
  • Says which services you do and which you don't, from your website
  • Checks the town against the towns you cover
  • Asks what the job is, where, and when they hope to start
  • Takes a name and a callback number, and reads them back

It hands to your team

  • A danger, like a gas smell, sparks or water near wiring: safety words first, then a message to your team
  • Anyone asking for a price, a date or an arrival time: it never gives one
  • Complaints, bills and payments
  • Callers who ask for the owner or a person
  • Large commercial or town jobs

Why owners answer every call

  • 7× Firms that replied to a lead within an hour were about 7 times as likely to qualify it as those that waited longer. Harvard Business Review, Mar 2011 · independent. Web leads at US firms, 2011.
  • 69% of callers who reached voicemail hung up without leaving a message. Moneypenny Small Business Call Report, Nov 2016 · vendor. A receptionist service's survey and call data, 2016.
  • 72% of US consumers say they would choose the business that responds first. Moneypenny, Apr 2026 · vendor. 2,000 US consumers; what people say, not what they did.
  • $38,010 a year is the median pay of a US receptionist ($18.27 an hour), before benefits, and only for business hours. US Bureau of Labor Statistics, May 2025 · independent. National median, all industries.

Other organizations' published figures, not Betterlane's results, and not a promise.

Questions

Can it tell a small repair from a big project?

It takes the project in the caller's words, with the timing and whether they're a homeowner, a builder or a business. Large commercial or town projects go to you with a summary.

Will it give a ballpark?

Never. It doesn't give prices or estimates. It sets up the conversation so your team can.

What about callers selling something?

It takes a name and a number and passes them on, without saying whether you're interested.

Is it connected to my phone?

No. It's a first version you call from your browser. Nothing reaches your customers, and nothing gets booked.

What does it cost?

Building and trying it costs nothing. If you want it on your real calls, we tell you the price on a short call, after you've heard it.

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